When to Redesign Your Club Kit

Redesign your club kit when the old design is working against you, because sponsors have changed, the look no longer matches the club, or the fabric is worn out. Reorder when the design still works and you simply need more of it. A reorder is faster and keeps every rider uniform; a redesign is the right call when the design itself is the problem. This guide shows how to decide and what a redesign involves.

When is a reorder the better choice?

When the design, the sponsors and the cut all still fit the club, and the only problem is supply: new members, replacements for worn kit, a size that ran out. Your design stays on file, so there are no design rounds and no redesign risk. Our guide to club kit reorders covers how that process works.

What are the signs it is time to redesign?

A redesign makes sense when one of these is true:

• A sponsor has left, joined or changed their logo, and the layout no longer works. See sponsor logo placement and sponsor colour matching.
• The club has merged, rebranded or changed its colours.
• The design is hard to read at speed, or looks dated next to the rest of the bunch.
• The club is adding a discipline, such as gravel or triathlon, and needs a different product mix.
• The same fabric has been through several seasons and the colours have faded.

One cosmetic complaint is not enough. Two or three of these together usually is.

Can you keep part of the old design?

Yes, and most clubs should. Keep the colourway, the crest or the one detail riders recognise, and refresh the layout around it. That gives the club a new look without losing identity. For ideas on what to change, see cycling kit design ideas and how to design custom cycling kit for your club.

How do you phase in new kit?

Set a cut-over date rather than asking everyone to switch at once. New members start in the new design, existing members replace kit as it wears out, and the club commits to the new design for races and group photos from a fixed date. Mixed kit on club rides is normal for a season; mixed kit on a start line is what you want to avoid.

What does a redesign involve?

A brief, design rounds, sign-off, size collection and production. Nothing goes to production without your sign-off, so the club sees and approves the design first. Allow three to four months from first contact to kit in hand, and longer if the club decides slowly; the order timeline guide works through the dates. Artwork files are covered in the artwork guide.

Who should decide?

One person with the final word. Most delays in a redesign come from design feedback that waits for a committee. Nominate a design owner, agree a short feedback window, and collect sizes in a single week with a deadline.

FAQ

How often should a club redesign its kit?

There is no fixed rule. Many clubs let a design run several seasons and redesign when a sponsor change, a rebrand or worn-out kit forces the question.

Is a redesign the same as a reorder?

No. A reorder reproduces the design on file. A redesign starts a new design, with new artwork, sign-off and a new production run.

What is the minimum order for a new design?

Minimums start from 5 to 10 pieces depending on the product; see our guide to custom kit minimums.

Can we keep our old sponsors on the new design?

Yes. Send the logo files with your brief and we will work them into the new layout.

Tell us your brief and we'll take it from there: request a quote.

DTR — performance cycling and triathlon apparel, designed and developed in Ukraine.