Custom cycling kit is apparel designed in your own colours and logo — jerseys, bib shorts, gilets, trisuits and more — for clubs, teams, race events, companies and triathlon squads. DTR designs and produces it end to end: real performance kit built on the same apparel we sell at retail, from five pieces per design, with free design support and a typical seven-to-nine-week turnaround. This guide covers exactly how it works — what you can order, the process from brief to delivery, and how to get a kit your group is proud to line up in.
What custom cycling kit actually means
Custom kit isn't a printed logo on a stock jersey. Every DTR custom piece is fully sublimated, so your colours and logo can sit on any panel rather than a stitched-on patch — and because the design is dyed into the fabric, it holds its colour season after season. More importantly, it's built on the same performance apparel DTR races in: real cycling kit that performs on the road, not merchandise that looks right in a team photo and falls apart on the first wet ride. You can put your brand on jerseys (short and long sleeve), bib shorts, gilets and wind jackets, trisuits, and socks and accessories — several styles in one order, in men's and women's cuts.
Who we build for
Custom works a little differently depending on who's ordering, so DTR runs a dedicated path for each:
- Clubs and teams — a race kit that turns a group of riders into a recognisable team, with reorders kept on file for new members.
- Race events — finisher jerseys, volunteer and staff apparel, and sponsor kit, with bulk options and split delivery to the venue.
- Corporate teams — company cycling kit, sponsored riders, client gifts and internal challenges, with account and invoice handling.
- Triathlon squads — tri-specific trisuits and matched training kit, sleeved or sleeveless, built for swim, bike and run.
- Bike shops — house kit in your shop colours, white-label or co-branded, with reorders on demand.
Each has its own guide covering what's included and how it works.
How the custom process works
Every custom order follows the same clear path, whatever the size. You share a brief — your colours, logo files, and a rough idea of what you want; no finished design needed to start. DTR's team builds two to three design routes on real product templates, you review and give feedback, and most orders are approved within a couple of rounds. Nothing goes to production until you sign off on the artwork, and once approved your design is saved on file, so reorders need no redesign. From there it's produced in the same factory as the retail line, invoiced on agreed terms, and shipped worldwide — to one address or split across your members. A dedicated contact runs the whole thing from brief to delivery. New to designing kit? Our guide on how to design custom cycling kit for your club walks through it step by step.
Minimum order, turnaround and pricing
The minimum order is five pieces per design — for example, five of the same jersey design across a range of sizes makes the minimum. That keeps custom accessible for small clubs and teams, not just big orders. Turnaround is typically seven to nine weeks from approved design to delivery, though it varies by season, so it's worth confirming when you enquire — especially ahead of a race calendar or event date. Pricing is quote-based, because it depends on the styles, quantities and finish you choose; you send your brief and get a figure built around your order rather than an off-the-shelf number.
The quality standard
This is the part that separates a kit people wear from a kit that lives in a drawer. DTR custom kit is the same performance apparel it makes for its retail range — race-proven fit, technical fabrics, and the construction details that matter over long hours on the bike. It's designed and developed in Ukraine, and DTR has been manufacturing performance cycling and triathlon apparel for over six years, so a custom order gets genuine production experience, not a first attempt at making real kit. The result is apparel your group actually wants to train and race in, which is the whole point of ordering custom in the first place.
Why order custom with DTR
Beyond the kit itself, custom orders come with free design support, a dedicated account and invoice contact, worldwide shipping, and reorders kept on file so your kit stays consistent as your group grows. Low minimums keep it realistic for small clubs; the same-factory production keeps the quality identical to the retail line; and the saved-design system means your second and third batches are effortless. Whether you're kitting out a five-rider club or a full event, the process and the standard are the same.
FAQ
What's the minimum order for custom cycling kit?
Five pieces per design — for instance, five of the same jersey design in a mix of sizes. That makes custom workable for small clubs and teams, not just large orders.
How long does custom cycling kit take?
Typically seven to nine weeks from approved design to delivery, though it varies by season. Confirm the current lead time when you enquire, especially before a race calendar or event.
How much does custom cycling kit cost?
Pricing is quote-based, built around your styles, quantities and finish. Send your brief and you'll get a figure for your specific order.
Can we order different styles and mixed sizing in one order?
Yes — jerseys, bibs, gilets, trisuits, socks and more can go in a single order, in men's and women's cuts with mixed sizing throughout.
Can we reorder the same design later?
Yes. Your approved design is kept on file, so reorders for new members or a second batch need no redesign.
Is custom kit the same quality as your retail range?
Yes — it's produced in the same factory, on the same performance apparel, with the same race-proven fit. Custom changes the design, not the standard.
Ready to design your kit? Request a custom quote and DTR will take it from your brief.
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DTR — performance cycling and triathlon apparel, designed and developed in Ukraine.









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