Custom Kit — Bike Shops

White-label cycling kit is performance apparel produced in your bike shop's own brand and colours — jerseys, bibs and layers you sell as your own, not someone else's logo. DTR makes it white-label or co-branded, from five pieces per design, with wholesale pricing, branded packaging, and a reorder account that keeps your house range in stock. This guide covers how white-label works, what you can sell under your brand, and how to turn your shop into a kit brand riders wear.

Why a bike shop wants its own kit

A house-brand kit does three things a rack of someone else's jerseys can't. It builds margin — you set the retail price on apparel made at wholesale. It builds loyalty — a rider in your shop's kit is a walking advertisement and a repeat customer. And it differentiates you from every online retailer selling the same big brands at the same prices. A shop with its own kit stops being a place people buy from and starts being a brand people belong to.

White-label or co-brand?

There are two ways to do it. White-label means the kit carries only your brand — your name, your colours, your identity, with no sign of who made it; it's your product, full stop. Co-brand keeps your brand front and centre while carrying DTR's mark as the maker, which some shops use to borrow the reassurance of a known performance manufacturer. Either way, the design, the colours and the retail are yours — the difference is only whose name sits alongside them.

What you can sell under your brand

Almost the full range. A house line can include jerseys, bib shorts, trisuits, base layers, gilets, and socks and accessories — as much or as little as you want to carry. You choose the styles that fit your customers and your shop's identity, in your colours, and you can round it off with branded packaging so the whole thing feels like your product from the shelf to the unboxing.

How it works for shops

White-label runs on a dedicated shop account rather than a one-off order. You share your brand and colours, DTR designs on real product templates, you approve, and your first batch goes into production — from five pieces per design, so you can start small and prove the range before scaling. Pricing is wholesale, so there's real margin in it, and once your design is on file you reorder on demand to keep stock on the shelf without redesigning anything. Production is in the same factory as DTR's retail line, turnaround is typically six to eight weeks depending on the season, and a dedicated account handles the ongoing relationship.

Making a house brand work

Start focused. One or two hero pieces — a jersey and a bib — in a tight, consistent colourway does more for a house brand than a sprawling range nobody can keep in stock. Keep your colours and branding consistent so the kit reads as a line, not a series of one-offs. Use the reorder account to hold stock rather than over-ordering up front, and lean on branded packaging — it's the cheapest way to make a house range feel premium. Price for margin: you're buying at wholesale, so set a retail price that reflects the quality you're putting your name on.

Why DTR for white-label

A house brand only works if the kit is good enough to put your name on — which is why DTR white-label is the same performance apparel it makes for its own retail line, not a cheaper OEM version. It's designed and developed in Ukraine, produced in the same factory across more than six years of manufacturing, with wholesale pricing, a dedicated shop account, and reorders on file. You get real, race-proven kit to sell as your own, and a supply relationship built for a shop rather than a single order. Direct outreach from shops is welcome.

FAQ

What's the minimum order for white-label cycling kit?

Five pieces per design for a first batch, so you can start with one or two styles and scale as they sell. Reorders are on demand once your design is on file.

Is there wholesale pricing?

Yes — white-label runs on wholesale pricing, so there's margin to build a retail range on. Send your details for the current terms.

What's the difference between white-label and co-brand?

White-label carries only your brand; co-brand keeps your brand primary while showing DTR as the maker. The design and retail are yours either way.

Can we reorder to keep stock?

Yes — a dedicated shop account and a saved design mean you reorder on demand, without a new design round each time.

What products can we offer?

Jerseys, bib shorts, trisuits, base layers, gilets, and socks and accessories — with branded packaging to finish the line.

How do we get started?

Share your shop, brand and colours — direct outreach from bike shops is welcome, and DTR will take it from there.

Want your own house kit? Request a custom quote and DTR will take it from your brief.

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DTR — performance cycling and triathlon apparel, designed and developed in Ukraine.